Unsung Heroes, a first-of-its-kind multi-sport campaign spanning NASCAR, the NFL, and the NBA that honors veterans and military family members (VMF) serving in behind-the-scenes roles across America's biggest sports stages, and inspires all veterans to continue their service as poll workers—the unsung heroes of America's elections.
The heroes behind the highlight reel
Veterans and military family members play a vital part in American sports from pit crews, equipment managers, referees, and arena operations. Their service to American sports rarely makes the broadcast, but game day doesn't happen without them.
In states across the country, veterans and military families members are also checking IDs, running machines, monitoring ballot transfers, and doing the final counts as poll workers in America’s elections.
PARTNER CAMPAIGNS
Choose Your League
Recognize. Honor. Inspire.
Hear from your favorite leagues’ unsung heroes, the veterans and military family memberswor king tirelessly out of view to ensure game day happens, rain or shine, come hell or high water. They keep the game running. They keep elections running too.
NOMINATE
Know an Unsung Hero?
Tell us about the veteran or military family member (even if it’s yourself!) who is continuing their service in their community as a poll worker. These individuals are the unsung heroes of our country’s elections and America’s MVPs of 2026.
Submit a written nomination or video nomination today!
Service Doesn’t End With the uniform
Same discipline. Same leadership. Brought right to your hometown.
The same discipline, teamwork, and commitment that defined their military service shows up every game day and every time you vote.
Now we're inviting that spirit of service into our civic responsibility. Veterans and military family members are trusted and committed to America’s free and fair elections.
WHY IT MATTERS